Why We’re Building TikTok Games Instead of TikTok Videos
In a world where it's becoming harder to grab people's attention, brands need to experiment with new ways to break through the clutter by offering something fresh and unique.
Richard Bolland
At Studio Bo we’ve been exploring TikTok in a slightly different way. Rather than only creating video content, we’ve been developing effects and filters that people can use to generate their own content. When users interact with a filter and post it on their own accounts, it extends the reach of the campaign and creates more opportunities for sharing.
What We’ve Built
We’ve released three filters so far:
- Penalty Shoot-Out – Players tilt their head to aim the ball and open their mouth to shoot.
- Rate My Food – A selection game that helps you choose your meal.
- Choose Your Crew – A filter that uses TikTok profiles to put together your team.
So far these have been played more than 24,000 times, with over 21,000 views and 28 posts created. Our “Shoot Your Shot” game has been the most popular, with more than 20,000 views on its own.
Why Brands Should Pay Attention
Filters give brands a way to create unique and interactive experiences. They keep people engaged for longer than a standard video and make the interaction more memorable. Because the content is user-generated, it also has more potential to spread organically.
Quick Turnaround
We can usually take a filter from brief to finished product in 3–5 days. That means:
- Campaigns can go live faster.
- Production costs are lower than traditional video.
- The end result has the power to reach further because it lives in TikTok’s effect ecosystem.
Conclusion
Interactive filters are proving to be an effective way for brands to connect with audiences. They’re playful, quick to produce, and more engaging than traditional short-form content. At Studio Bo, we’re excited to keep building on this approach.
