Richard Bolland

We all know the internet is constantly changing, and we’re always on the lookout for new ways to make content more engaging (and keep people sticking around longer). One big trend that’s been picking up steam lately is interactive content. It keeps users hooked way longer than a standard video or GIF, and the best part is, it doesn’t take that much more time to make.

Here are four ways Studio Bo is using Rive-powered content that you might want to give a go...

1. The Glorified GIF

Why stop at static images and basic GIFs when you can make them interactive? With Rive, you can add simple hover states that instantly make your visuals feel more alive and fun. It’s a small touch that adds a lot of value and makes your content stand out. Here's an example of basic interaction - click the character to see what they do...

2. The Interactive Infographic

Instead of static charts and data dumps, you can invite people to explore your content in their own way, clicking, hovering, or even playing with elements to reveal insights. This approach doesn’t just make your information easier to understand, it actually keeps users engaged for longer and makes them more likely to remember your key points. Whether you’re explaining complex systems, showcasing trends, or presenting survey results, interactive infographics turn your data into a story people want to be part of.

3. The Experiential Explainer

Want to take your explainer videos to the next level? Add interactivity. Instead of passively watching, your audience can engage, explore, and learn at their own pace. It’s a great way to turn the tried and tested explainer format into something fresh and fun.

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4. The Marvelous Mini-game

Who doesn’t love that dopamine hit of winning something? By adding gamified elements, you keep people engaged for longer and make the experience more memorable. This approach works really well for promotions or unlocking special content that isn’t available to just anyone. Winning feels good, and your audience will keep coming back for more.

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These animations are easily embedded into any website and work across computers, mobiles and tablets, making it easy for you to deploy without any need for microsites or advanced web design skill. They're also incredibly light-weight so they load quickly and work well for any demographics who have bandwidth concerns.

If you’re keen to explore what Rive can do for your brand or campaign, give us a shout!